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that, given 24 hours, that I could generate at least $24,000. Maybe more. But I must admit that I too, had my doubts. Before I go any further, let me explain where I got the idea for this challenge. I often get my best ideas from graduates of my seminars. In this case, David, one of the attendees of my Millionaire Retreat in Tahiti, called me in the fall of 1998 to tell me about how he was making big money on the Internet. “I made $13,000 in one day!”

I was intrigued. “How did you do it?”

He proceeded to tell me that he had purchased a high-powered website through which he was marketing information about how to make money on the Internet. Then, he asked me if I had a website. Although I had registered my domain name, robertallen.com, I still had not launched my own website. He encouraged me to get started immediately and offered to put me in touch with his web hosting company who would handle the design and launch of my website. I asked how much it would cost. He told me that it would cost $6,000 a year. I thought that sounded a bit steep. David responded that he had earned his money back many times over. In fact, he was so confident that it would be a good investment that he would come to my home, sit at my computer, and show me how he was doing it.

I was intrigued and agreed to meet with him. A few weeks later he was sitting at my computer in my office. He explained that using well-known techniques (newsgroup postings, chat-rooms, free classified ads, banner exchanges, search engines) he had driven traffic to his website. Many of these people registered for David’s free Internet newsletter. Within a short while, he had 1,500 subscribers. Every week he would send a broadcast email to these subscribers sharing his latest research. In each newsletter, he would often include advertisements for other products or services.

When he sat in my office that day in late fall 1998; he explained that he was going to send an email to these same 1,500 subscribers. He wanted to show me how he could make money right before my eyes.

Yes, he had my attention.

Using my computer, he typed in a message to this small list of subscribers that read something like this:

Hello, again. This is David. At this very moment I am sitting in the home office of best-selling author, Robert G. Allen. Through his #1 best-selling books and audio programs he has helped thousands of people become millionaires. His hottest selling audio program, Multiple streams of

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